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A Banker’s Garden of LireItalian bank uses garden theme to evoke hopes and dreams
How do you get from “garden” to “bank”? It’s like one of those children’s word puzzles. “Garden” means “a magical place of aesthetic dreams.” And dreams can come true at a bank. That . . . » MORE |
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Skin DeepP&G Beauty exhibit deploys multimedia to showcase the brand.
Procter & Gamble Beauty, one of the global business units of the international consumer products giant, needed a large-scale exhibit for the World Congress of Dermatology in Buenos Aires to showcase the science and technology behind its pr . . . » MORE |
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Going to ExtremesTimberland pulls out all the stops to create eco-friendly tradeshow booth
Timberland’s Outdoor Performance line targets those who go to the extreme in their outdoor endeavors. Since those consumers like to push the boundaries, the brand responds with a product line, brand personality and environmental commitment on p . . . » MORE |
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Be Wear!Finish Line’s “Be Heard.” in-store marketing campaign is customer-centric and interactive
The reality of athletic shoe retailing has been that consumers are driven to the brand names – Nike, Adidas, Puma and the rest – without really caring about where they go to shop. Finish Line, the nation’s second-largest athletic fo . . . » MORE |
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Pour It OnThe store in the new World of Coca-Cola experience is selling more than memories
The new World of Coca-Cola museum is a huge, $96 million undertaking that celebrates one of the world’s most identifiable brands, the iconic 122-year-old “real thing.” For most people, coming to the World of Coke at Coca-Cola’ . . . » MORE |
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Gucci and Prada and Moët, Oh My!JMVisuals designs glamorous Fashion Week lounge for French champagne company
Nothing goes better together than New York Fashion Week and a bottle of bubbly. Or several bottles of bubbly for that matter. Moët & Chandon, one of the world’s most renown champagne houses since 1743, has long been a presence at Fashi . . . » MORE |
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Brand StandTemporary spaces are putting bricks-and-mortar to shame
This past holiday season, the ultimate branding experience was installed in New York’s Times Square. Procter & Gamble’s Charmin Ultra brand took over a 12,000-square-foot location and installed free luxury restrooms. These accommodati . . . » MORE |
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Pop CultureNike's pop-up store in SoHo details LeBron James' journey to athletic stardom
LeBron James has made a name for himself as the superstar forward for the Cleveland Cavaliers. He gained national attention in 2003 as the second-ever high school player to be drafted to the NBA in the number one spot. And when Nike approached him wi . . . » MORE |
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Golden ScreensHarrods digital poster network takes home some gold at P-O-P awards
The annual P-O-P Awards, conducted by In-Store magazine and POPAI and recognizing merchandising excellence in p-o-p advertising, awarded a gold award for “Best Digital Signage Solution” to Remote Media for its digital poster network at Ha . . . » MORE |
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Olay Brand ExperienceSkin Deep
Procter & Gamble calls it “the first moment of truth.” It’s that point at which the shopper evaluates the brand and decides to buy. Or not to buy. Even a brilliant international brand marketer like P&G acknowledges that it c . . . » MORE |
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