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Made in the ShadeColorlab has a colorful side in Chicago’s custom-creation makeup boutique.
The search for that perfect shade of gloss, foundation or blush is never-ending. So, in 1996, after a challenge to find the ideal lipstick for her clients, makeup artist Mary Swaab brought the cosmetics lab to the counter with a system that co . . . » MORE |
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Come Fly With MeLiberty Travel uses in-store digital media to promote adventure.
As more and more travelers are doing their research and making their arrangements on the Internet, one travel retailer is trying to make it compelling for customers to come into its stores. Liberty Travel Inc. (Ramsey, N.J.) is a chain of trav . . . » MORE |
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A Modern MiracleDesert Passage Shops Open as Miracle Mile.
In the theme capital of the world – where visitors can sample pastries at the base of the Eiffel Tower or ride a roller coaster past the Statueof Liberty – “restraint” is a relative term. Yet the owners of Las Vegas’ Sho . . . » MORE |
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Sprinting AheadA mix-and-match signage and graphics package helps The Athlete’s Foot connect with everyday athletes
Problem: Franchisees running The Athlete’s Foot stores often created their own in-store merchandising programs, resulting in an inconsistent brand message. Solution: The new parent company created a standardized, modular merchandising system wi . . . » MORE |
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Mr. Clean Does CarsISP/VM+SD Design Competition Winner
Mr. Clean has been branching out big time – the Procter & Gamble brand’s sales have tripled in the last five years to more than $400 million with the launch of such product extensions as the Mr. Clean Magic Eraser and Mr. Clean AutoDr . . . » MORE |
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Dollars to DoughnutsA company tries to deal with a name that may no longer be delivering its message
Dunkin’ Donuts – known for 57 years as the purveyor of Bavarian Kreme, jelly-filled, glazed and double chocolate doughnuts and the ever-popular Munchkins – doesn’t want to be known only for its pastries anymore. It wants to be . . . » MORE |
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Off the BeachAnchor Blue blends fixtures and graphics to provide information and guidance for hip teens
Teen apparel retailers such as Hollister and One Thousand Steps shoot for the well-defined California beach culture of surfing, boarding and skating. Anchor Blue has another California demographic in mind: the melting pot of cultures and minorities t . . . » MORE |
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Dining FiestaLa Sandia offers a fresh face to traditional Mexican dining
Growing up in the kitchens of his father’s restaurants in Acapulco, Richard Sandoval developed a passion for cooking and serving food. Eventually, that hunger led him to the Culinary Institute of America, and then to New York for a brief stop a . . . » MORE |
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Tool Depot at The Home Depot of CanadaISP/VM+SD Design Competition Winner
The Home Depot of Canada has undertaken a major push to remake its tool departments into the destination of choice for professional contractors and do-it-yourself consumers. Signage plays a central role in that upgrade, which won a special award for . . . » MORE |
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Graphics Tune-UpAAMCO Updates Its Image
In the aftermath of its 2006 merger with Cottman Transmission, the AAMCO transmission-repair chain decided to reposition itself as “complete car-care experts.” Hired to help oversee that makeover was Hanson Associates, a Philadelphia-base . . . » MORE |
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