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A Modern MiracleDesert Passage Shops Open as Miracle Mile.
In the theme capital of the world – where visitors can sample pastries at the base of the Eiffel Tower or ride a roller coaster past the Statueof Liberty – “restraint” is a relative term. Yet the owners of Las Vegas’ Sho . . . » MORE |
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Sprinting AheadA mix-and-match signage and graphics package helps The Athlete’s Foot connect with everyday athletes
Problem: Franchisees running The Athlete’s Foot stores often created their own in-store merchandising programs, resulting in an inconsistent brand message. Solution: The new parent company created a standardized, modular merchandising system wi . . . » MORE |
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Mr. Clean Does CarsISP/VM+SD Design Competition Winner
Mr. Clean has been branching out big time – the Procter & Gamble brand’s sales have tripled in the last five years to more than $400 million with the launch of such product extensions as the Mr. Clean Magic Eraser and Mr. Clean AutoDr . . . » MORE |
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Dollars to DoughnutsA company tries to deal with a name that may no longer be delivering its message
Dunkin’ Donuts – known for 57 years as the purveyor of Bavarian Kreme, jelly-filled, glazed and double chocolate doughnuts and the ever-popular Munchkins – doesn’t want to be known only for its pastries anymore. It wants to be . . . » MORE |
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Off the BeachAnchor Blue blends fixtures and graphics to provide information and guidance for hip teens
Teen apparel retailers such as Hollister and One Thousand Steps shoot for the well-defined California beach culture of surfing, boarding and skating. Anchor Blue has another California demographic in mind: the melting pot of cultures and minorities t . . . » MORE |
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Dining FiestaLa Sandia offers a fresh face to traditional Mexican dining
Growing up in the kitchens of his father’s restaurants in Acapulco, Richard Sandoval developed a passion for cooking and serving food. Eventually, that hunger led him to the Culinary Institute of America, and then to New York for a brief stop a . . . » MORE |
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Tool Depot at The Home Depot of CanadaISP/VM+SD Design Competition Winner
The Home Depot of Canada has undertaken a major push to remake its tool departments into the destination of choice for professional contractors and do-it-yourself consumers. Signage plays a central role in that upgrade, which won a special award for . . . » MORE |
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Graphics Tune-UpAAMCO Updates Its Image
In the aftermath of its 2006 merger with Cottman Transmission, the AAMCO transmission-repair chain decided to reposition itself as “complete car-care experts.” Hired to help oversee that makeover was Hanson Associates, a Philadelphia-base . . . » MORE |
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Prints ValiantDesign Forum's Bruce Dybvad and others discuss the resurgence of print signage in an electronic world
Today’s shopper is being bombarded with in-store graphics of all media as retailers reach out for her attention. As such, she enters a store expecting to be wowed. “Special effects in signage are good,” says Jerry Gelsomino, vp of m . . . » MORE |
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Pop GraphicsPinup girls and graffiti set the tone at Wink salon
Imagine Bettie Page vamping through a graffiti-scrawled landscape. Contrasting cultures? Perhaps. But these two different artistic styles – retro pinup girls and urban, modern-day graffiti art – merge in hip harmony in the signage and gra . . . » MORE |
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