Frederic Fekkai regularly makes the style pages for his hairstyles. And his sought-after styling products typically top the favorites list of the glamorous set. But the latest Fekkai project to grab the spotlight is the celebrity stylist’s newest New York salon, in SoHo.

“I was looking to create a different energy,” says the founder and president of Frederic Fekkai & Co., whose original New York locale is on Fifth Avenue, “a relaxed vibe where my clients can enjoy luxurious services in a setting that caters to the specific needs of downtown.”

Frederic Fekkai's new SoHo salon offers a pampered setting for its luxurious services. Natural wood flooring and dark brown banquettes add a warm vibe to the space.

To that end, the SoHo space offers extended hours so downtown divas can stop by whenever, for hair styling, coloring, nail services, waxing and make-up applications.

Located on the second floor of a Victorian-era building, the space embodies a pampered setting with dark brown banquettes with nickel accents, English butler sinks, ergonomically designed shampoo chairs and LCD screens showing abstract imagery.

A lounge area invites customers to relax with a cappuccino or glass of wine, ordered from the Barolo Restaurant located downstairs.

Designers from S. Russell Groves Architects (New York) capitalized on the space’s second-floor windows to bring in an abundance of natural light. Styling stations arranged in clusters with residential-inspired furniture keep the space open.

Designers utilized the abundance of natural light to create a relaxed setting.

A lounge area invites customers to relax with a cappuccino or glass of wine, ordered from the Barolo Restaurant located downstairs. A long communal coffee bar (with wi-fi and iPod docking stations) is made of solid walnut, while a nearby leather couch offrs additional places to sit while one’s nails dry.

Styling stations in the women's hair area are arranged in clusters for a residential-inspired setting.

Client: Frederic Fekkai & Co., New York – Paulette Mancuso, construction manager

Design and Architect: S. Russell Groves Architects, New York – Russell Groves, principal; Jose Achi, project manager and architect; Christine Karman, designer; Neal Beckstedt, studio and design director

General Contractor: Continental Group, Wappingers Falls, N.Y.

Outside Design Consultants: Rosini Engineering, New York (MEP Engineer); Tillotson Design Associates, New York (Lighting Designer); Agouti Construction Consulting, New York (Expeditor)

Audio/Visual: Verex, New York

Fixtures: S. Russell Groves, New York; Custom Craft Woodwork Inc., Highland, N.Y.

Furniture and Props and Decs: S. Russell Groves, New York

Lighting: Litelab, Buffalo, N.Y.; Lucifer Lighting, San Antonio, Texas

Signage/Graphics: Frederic Fekkai & Co., New York

Wallcoverings and Materials : Matter, Brooklyn, N.Y.

Photography: Eric Piasecki Photography, New York