Designed to keep pace with Zara and H&M, the new 2,000-square-foot Maska store draws shoppers in from the get-go, with a storefront display of mannequins in a fluorescent patterned-acrylic frame.

Inside, the predominantly white store is punctuated with fuchsia accents and periodic bold damask wallcoverings. Playful feature tables are used in lieu of metal racks, a waterfall chandelier brings a decidedly feminine touch, and a rear graphic wall adds a dramatic focal point.

Client: Maska, Montreal

Design: Ruscio Studio Inc., Montreal – Robert Ruscio, president and principal designer; Audrey Ferron, designer

General Contractor: DAMA Construction, Dorval, Quebec

Flooring: Italbec Intl., Montreal

Graphics: Vivimar Creations, St.-Laurent, Quebec

Laminates: Octopus, Laval, Quebec; Oberflex, Brooklyn, N.Y.; Nevamar Co., St. Laurent, Quebec

Lighting: Juno Lighting Group, Sainte-Therese, Quebec; Artcraft Lighting, Anjou, Quebec (chandelier)

Mannequins: ADCO Group World, Saint-Hubert, Quebec

Metal: Roy Metal Inc., Saint-Francois de Montmagny, Quebec

Molding: Bois Expansion, Montreal

Wallcoverings: Crown Wallpaper, Westmount, Quebec

Photography: Robert Ruscio, Montreal