The Planning and Visual Education Partnership's (PAVE) annual Student Design Competition is partnering for the first time with Target Stores for 2006.
The annual competition, now in its 12th year, is geared for college level students involved with retail planning, merchandising, and branding curriculums.
Target will be the first retailer to actually sponsor the competition, offering students the opportunity to create real-world design solutions. Target executives have developed the design challenges in partnership with PAVE.
"This is a great opportunity that has been established for retailers to get involved with real time design that they can apply to their specific stores. For the students to be involved with this level of project, it is priceless. PAVE looks forward to partnerships with other retailers in the future to offer these opportunities," stated Greg M. Gorman, PAVE Chairman.
Winners will receive cash awards and may even see their designs come to life in the Target environment. Read on for details or visit the PAVE website, www.P-A-V-E.info.
Entries must be received by Friday, November 10, 2006. Send entries to:
Target Corporation Attn:Tracy Tommerdahl 33 South 6th Street CC-3635 Minneapolis, MN 55402
Tagged PAVE Student Design Competition
(NOte: This address if for mailing purposes only. Do not contact.)
See below for competition guidelines 2006.
Two Year Program: Visual Merchandising Design Category Challenge
Target stores, a discount retail company, is preparing a new line of women’s intimate apparel to be introduced in 300 square foot outposts, or store within a store format, across the chain. Merchandise offerings will include bras, camisoles, and panties.
Design a fixture grouping, to include three fixture types and a wall to be contained within a 300 square foot area. The plan footprint is to be rectangular or square. The height of the merchandise is not to exceed 6’ and the height of the signing is not to exceed 9’.
The selling environment should be defined by fixture placement, signage and visual presentation. The sign package should consist of informational signing that supports the shopping experience and lifestyle signing that supports the Target brand. Packaging can be considered, if it enhances the product.
You can learn more about the Target brand at www.tgt.com as well as by visiting a Target store, or through print media, billboards and broadcast.
Four Year Program: Store Planning Design Category Challenge
Target stores, a discount retail company, is preparing a new line of juniors apparel to be introduced in 800 square foot outposts, or store within a store format, across the chain. Merchandise offerings will include knit tops, shirts, jackets, bottoms, denims, and dresses. Folded and hanging presentations are optional for all products. Bags, belts, hats, and costume jewelry should be combined with apparel on a few lead-in fixtures.
Design an outpost/boutique for presentation of these products within a discount store format. To be contained within 800 square feet, the plan footprint is to be rectangular or square and is to include 30’ of wall. The height is restricted to 14’. The design and overall image should express the life-style associated with this classification of merchandise, the needs and character of the targeted customers, and the Target brand.
General Requirements
•Coordinate department theme, merchandise and environment
•Provide fixtures; no reserve stock is required
•Develop solutions to demonstrate coordinated outfits without the use of traditional displays (e.g., mannequins); for example, signage and merchandise placement could be used
•Design the interior perimeter or backwall treatment to dramatize the height and incorporate arrangements of merchandise presentations, graphics, etc
•Lighting design is to be limited to ambient lighting and perimeter wall washers
•Develop a décor scheme to unify all components: flooring, overhead, perimeters, fixtures; incorporate video, graphics, and other promotional materials
•Provide adequate aisle spacing and fixture durability for shopping cart usage; carts are approximately 24” wide x
You can learn more about the Target brand at www.tgt.com as well as by visiting a Target store, or through print media, billboards and broadcast.








































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